Direction. At the same time, some new investment products are emerging in the crisis, starting today, we will use three days to Dahongpao and jadeite imported wine to see if the funds are separate ways investment chase species, the story behind how staged.
reported today that investment in new varieties of the protagonist of the show - Da Hong Pao. Traditional distribution center, as Wuyi, Xiamen, Fujian tea market has long been regarded as a barometer of market Dahongpao. According to Tea Association of Xiamen statistics from last year to early this year, only one place in Xiamen post new Dahongpao reached fifty-six hundreds of chain stores, the market price of Dahongpao turned two or three times more. What makes Da Hong Pao became a hit it? We first market to go up.
streets in Xiamen, every few steps you can see a tea shops, tea shops in almost every regard marked with We went into a company called
Xiamen, a tea shop sales staff
Reporter: When did this store open?
Sales: May 2 this year, opened.
Reporter: This is how much a pound?
Sales: This is 1200 per pound, this is 8000.
sales staff told us that they Dahongpao mainly located in the high-end customers, and hence the price is high prices.
Sales: We are still doing a hundred thousand.
Reporter: thousands of?
Sales: Yes, hundreds of thousands of pound, that is kind of a limited edition, only if we say VIP customers can order.
thousands or even million of these at every turn Dahongpao pound, sell ours? Sales staff did not answer reporters questions.
Dahongpao To further understand the true state of the market, the reporter to follow the Tea Association of Xiamen City, the staff did a survey. Dahongpao in a tea business, the boss told us that his store was opened in April this year, the light fitting to spend nearly 200 million, but has been losing money for months.
Xiamen owner of a tea shop owner
: We sell the tea, not enough for us the cost of one month rent, utilities almost nearly 3 million dollars. But the sale is sold (tea) have sold less than 30,000 dollars.
The owner admitted that he never touched before this line of tea, because I heard the price Dahongpao bullish this year, also hopes to catch the wave of market making on the amount. But she did not expect, but a lot of people had the same idea.
Boss: You see our street has more than 100 meters, how many tea shops, almost step by step one.
in the subsequent visit of the reporter found that most of the Xiamen Da Hong Pao tea shop prices are in thousand dollars, but look into the store tea, buy tea customers are few.
Wang Guiqing Xiamen Tea Association
Wang Guiqing: There is no market price, they sell, not much thing to sell.
Wang Guiqing, Xiamen Tea Association, is also old Dahongpao processing ---- Xiamen Tea Import and Export Trading Co., Ltd. General Manager. Founded in 1954, Xiamen and tea company, has been occupied more than 70% market share Dahongpao. Wang Guiqing told reporters that the current market Xiamen Da Hong Pao
Wang Guiqing: because the big red robe, which is very narrow and the consumer groups, that is, the junction of Guangdong, Fujian, 8 with the base to the area counties, as elsewhere, there is no history of the habit of drinking it.
Although Dahongpao market looks quite hot, but Wang Guiqing tell us that by 2009, few people really understand and Wuyi Da Hong Pao. And by the financial crisis, even over areas of Wuyi tea growers switching to the chestnut cut situation. Xiamen Da Hong Pao was the Chadian operation, but also two or three. But in 2009, the situation suddenly changed.
Wang Guiqing: after 5,6 month of last year to suddenly open up shop Dahongpao. Especially since June, part of the hot money in, they do not speak a tea, they approach with the speculation that real estate speculation to a better or worse after the first buy, buy after the packaging, get hold of a large gift box, tin can get hold of one moment sounding name, and what This knocks the price up by speculation.
Xiamen Tea Association statistics show that since May 2009, just over a year time, newly opened in Xiamen Da Hong Pao stores and specialty stores number reached 500.
the interview, Wang Guiqing tells us, not only in Xiamen, in Guangdong, Shandong, Beijing and other large-scale tea market, Dahongpao stores are springing up like emerging.
Wang Guiqing: I went to the province's Fangcun, to Jinan, the market, but also to Beijing's Maliandao read, buy that one, that really very few really big red robe, basically Jian'ou, narcissus Jianyang , and in the field do the daffodils. Suddenly become a Dahongpao.
Dahongpao stores all over the place, but can tell us the real Wang Guiqing Dahongpao few. Why is this? It should also talk about the origins of the big red robe. Legend, one to Beijing when the Ming Dynasty scholar passing an exam Wuyishan, unfortunately, heat stroke syncope, near the monks in the temple on the use of six tea picking tea when the drug, the scholar who saved the. Later, the student came back to thank high school champion, when asked to understand the origin of tea, personally took off his red robe Prix champion, wrapped in tea plants to show their gratitude. Since then, the six tea tea produced is called Da Hong Pao. Fortunately, the six Wuyi Da Hong Pao mother trees has survived so far, there is not the real Da Hong Pao can find it? Our reporter went to Wuyi Mountain.
core area in the Wuyi Mountain, a place called Kowloon nest, we see the legend that six years have been Dahongpao 360 mother trees. In order to protect the six mother trees, Wuyishan City in 2005 after making the last pick, this six mother trees were sealed protection. The Wuyi Mountain area is currently planted in Dahongpao are six mother trees with branches that were bred and tea tree cutting manner, and gradually promote the open.
Dahongpao mother trees in the next, there is a tea room for visitors to rest, here on display authentic Wuyi Da Hong Pao government recommended products, then the core area of Wuyi Da Hong Pao what the price will it? Da Hong Pao Wuyi
No comments:
Post a Comment