New Balance jogging again

 Although as early as 2003, NewBalance to its Chinese brand name has replaced the New Balance New Balance, and the formal establishment of the China branch, but until October 2008, sitting in the light and spacious Fuzhou Road Shanghai's new office where Wang from Singapore were really feeling strong all the way to become like the company, br> Wang Lie name is New Balance's marketing director in China. He took office in April 2008, became fully responsible for the New Balance in China in the market work. China to promote the concept of m r l jogging a new way of life. in China is now the athletic footwear market, which is a new concept, but this is what we are good at. London to enter the Chinese market has more than 10 years, however, the contradiction between the agents while filling with New Balance in the Chinese market has experienced frustrations. in 1998 to 2002, 4 years, it is almost entirely out of the Chinese market. Although 2003 was declared that China has done. portrayed as the first brand of running shoes and New Balance in China to upgrade to the world's second largest market for global sales double.
class, 25 to 45 years in this mature market. The most stable market. This was born in Boston in 1906 sports shoes brand, and by 2004 had become the nation's second largest after the NIKE brand athletic shoes. From 1986 to implement Balance with focus and continuous to launch a variety called ergonomic series of vigorous and jogging shoes, conquered the American middle class m wide Once you select a product to maintain a considerable level of brand loyalty.
However, the road back seemed not as simple, New Balance is no longer the face of the Chinese market a decade ago in the market. particularly in the New Balance between the agents was removed in a few years, its competition opponents have to make their brand enjoys popular support. NIKE2008 reported a in June, its sales in China exceeded 10 billion U.S. dollars, second only to the U.S. headquarters. and adidas are also expected sales to the Chinese market 2010 will exceed 10 billion U.S. dollars, more than sales in Japan, making China the world's second largest market. As for the local Chinese sports brand Li Ning, the stores already open at the end of 2008 to 5000.
new century London have to have some changes. they do, the first step is to reverse the blur in the minds of Chinese consumers have been marginalized market position and market image.
Sport 100 is the sporting goods chain store operation, and its Yin Yang, Marketing Manager, said: several self-employed direct sales stores; on the other hand is faster on the new goods, and it began in the mall to do some relatively large market activity. New Balance Sport 100 located in 16 cities nationwide chain of shops in almost every counter, but it has been in the domestic market are probably in the sixth, seventh position. . he went to Nanjing East Road, East Building New Balance hundred do its stores manager. rather crude, but supply is very unstable, less new, but often out of stock. We, the clerk seems to have no connection with the company, not even eaten dinner together. agent is doing the original shop in 2009, took over the New Balance Direct, except for store renovation, with more than a prop show, a new supply of adequate speed and has great changes.
in million East Building, New Balance adidas shop next to the shop. In contrast, adidas shop to a large lot, surrounded by the spokesman for posting the image of many huge posters, store displays of products and more vivid colors, youth strong flavor. New Balance would seem more stable, main product series of sports shoes in accordance with the number displayed on the wall, color and more to gray, white, black-based.
ZHANG Zhi Xiang said that in the days Monday to Friday daily flow of people around the store 25 to 30 people. Sport 100 8 layers in the mall, anything up large have a clear consumer demand for shopping, strolling are not many, purchase rate is still relatively high. The dealer system began to gradually establish m only with 200 million yuan, Shanghai and China have the opportunity to become a second-tier cities, Distributor.
New Balance Guide also plan to have the hands to the dealer management, so that future New Balance the number of distributors and direct sales stores the number of stores were flat, and gradually increased from the current 3:7 to 5:5. On the other hand, one by one the old shops have modified and launched in spring 2009 the focus remains on the running shoes, and will expand the concept to do with a series of ongoing large-scale marketing campaigns. New Balance is the end of 2008, in Shanghai, Beijing, Wuhan, Qingdao, Chongqing and other cities have organized road shows to promote the running of the sport as a lifestyle concept.
chip traffic on the network to reach more than 300 million times, while in a taxi in many occasions such as video ads, but also to see the video, thus allowing many runners to know our brand, we also find a lot of runners. Next, these people are our clients, market, large-scale promotional activities, more people will gradually understand and are familiar with New Balance. ordinary runners running exercise in the morning when you wake up to prepare the process of inner struggle. Michael Wellman balance in describing the concept of love and hate, said: struggles and personal breakthroughs into reality. We hope that the depth of communication with consumers and establish emotional connections with consumers to develop brand loyalty. communication, rely on one or two road show is clearly not enough, this is New Balance's running consultant needs to be done. Zhao graduated from the Shanghai Institute of Physical Education cold, as the exclusive New Balance running adviser every Wednesday to Sunday, He will appear in the New Balance store, ready for the purchase and possible customer service to buy running shoes.
the most suitable sports shoes, of course, to answer customers running any relevant professional issues. has been running a lot of groups formed spontaneously, there are many runners to establish their own Web site, his job is to get in touch with these runners, and then some of their time to run.
about a run at the Century Park. every time about 70 people or so, with everyone running, and then share some knowledge and experience on running. to New Balance, and we also know that I was running New Balance's consultant, but I never have consciously sell. the company gave me the task is to promote the concept of running, reach more fans and let them run running correctly. phase, in addition to in-store and about to run, they also try to into the fitness club, and running enthusiasts as direct communication, has now worked with the Austrian forces of Beijing and Shanghai, Sparton fitness club. Now, New Balance in Beijing and Shanghai, already have their own running club, the future will be extended to Hangzhou, Nanjing, Shenyang, Jinan and other cities.
also been organizing various forms of running a large running race and sponsorship activities, New Balance is also important to the future market means. Wang's explanation for this strong name is: New Balance is not a pop star endorsement does not mean that there is no budget for advertising and promotion. We will be more selective and targeted, to seize our most want to catch the consumer persons.
2008 by the end of the current New Balance Michael Wellman, president of China, said in an interview, New Balance returned to China after the most important thing is to have confidence in, and now appears to be steady and m, This sentence explains well the recovery agency for more than a year after the change in the New Balance. The middle class in America is widely popular brand, and now to China hopes to continue to use his old way, grab live in his old customers.
only in the current market, mainland China, the middle class seems to grow less, is not so rational. more sports brands in the choice of consumers seem to be more susceptible to advertising guide , attracted by the celebrity spokesperson, more emphasis on appearance and fashion degrees, while the upper is not so concerned about how the width of several options. That may be a long period of time will still be professional and abide by the traditional focus of the new century back to the Chinese market after London, the biggest challenge facing.