Did not come here more than a month, the blog software seems to have rusted, the listing fee for a long time effort, the user name and password are unfamiliar to me. Ha ha, finally squeezed into his own world. This burst of busy point, information search, see data, compiled data, the good news has finally come to an end. has invited four Chinese Foshan Marketing Forum, put my hair in the first outline of the speech here. Tourism moment, how many people really concerned about, research marketing it? Buddhist mountains in China's history and culture when the light flashed out from the hills turn incense, worth the wait.
Buddhist mountains in China, tourism and cultural product marketing Deciding
one mountain tourism products in China Brief
II , starting from the overall tourism demand tourism products rich content
Buddhist mountains yet, from Chile, row, sad, would like to proceed with the unique characteristics of a integrated marketing
, China Tourism Product Analysis
mountain mountain area China remains the most popular tourism products of China's four famous Buddhist mountains
market image:
and Guilin, Huangshan, Jiuzhaigou, Zhangjiajie than
compared with the China Zhi
and Yuntaishan, days Column Hill, Dabie Mountains less than the existing
:
light weight mountain temple, heavy tourist pilgrims light and heavy religious and cultural
the second light, proceed from the overall tourism demand tourism products rich in famous Buddhist connotation
Marketing (Marketing)
from a social point of view:
marketing through the creation of individual and collective, offers for sale, and with the free exchange of products and value to others to get things they need a Suoyu social process.
from a management point of view:
the purpose of marketing is to make selling superfluous. The purpose of marketing a deep knowledge and understanding of the customer, so that products and services perfectly suited to his needs and the formation of self-selling products . the ideal marketing will produce a customer ready to buy four Foshan
face to meet the market demand analysis
three customers demand:
entirely religious needs of Buddhist pilgrims
part of the revered Buddhist visitors request Clifford misfortune and leisure visitors
general sightseeing tour requirements
predict the future development opportunities:
strong international and domestic tourism consumption trends thriving tourist the advantage
gradually emerging multi-nationals to attract well-off society
mentality tend to pray a refuge after the completion of the highway network
convenient transportation
great tourist destination and business opportunities within the shifting
1. to expand the spirit of religious feelings: you The essence of Buddhism popular explains all you?
2. reveal the ultimate beauty of nature: the beauty of your landscape you are demonstrating?
3. filling history and culture of elegance: your stories are wonderful interpretation of the mysterious was up?
4. Strengthen poetry mood: Your appreciation of the interpretation of Famous masterpieces are you?
5. to create an atmosphere of leisure and self-cultivation: your unique rational use of resources are you?
expand the religious spirit of feelings: you have the essence of Buddhism popular explains you?
need to balance the situation of imbalance in the inner smooth successful peace
desire developed Struggling to open up the gate pray
:
how to pilgrims and tourists constant
successfully into the incremental
mass tourism in Taiwan at the monastery will be gorgeous and elegant in the end
reveal the ultimate beauty of nature: the beauty of your landscape are fully shows up?
peaks near and far the level of the soul of a surprise to see see the famous
mining of traditional Chinese landscape aesthetic use, create, bedding, highlighting Mountain Scenery, the level of the United States, progressive America.
filling history and culture, elegance : Your stories are wonderful interpretation of the mystery you?
story is the world's common language, no one wants to read an interesting story.
famous Japanese writer Haruki Murakami
Golden Mount: before Lu Zhishen , after Nie. Royal Priest.
copper Emei: White Snake and other Pirates of immortality.
Silver Putuo: Journey to the West, the South China Sea Iron Goddess of Mercy and other
Jiuhua: Jinqiao Jue, Li Bai, the body does not really rot and other
four famous Buddhist mountains in China past, present and future of cultural history and the fascinating story of a great treasure.
how to make those twists and turns moving, people and things a long time to spread out books, out of the heart and the small number of people mouth, stand in front of us alive, the tourists became a favorite, with a strong competitive attractive and unique tourism products, is worth thinking and exploring!
learn to use language to express the world the story yourself!
Explore the fascinating story of the story to do great economic
strengthen your poetry mood: Understanding your appreciation of the Famous masterpieces are you?
climb will be assigned
Emei Mountain Halfmoon round fall,
Qiang Jiang Ying-ping into the water.
nocturnal stream to the Three Gorges,
think you noticed that under the Yuzhou.
Xi Li Bai Jiujiang
, the peak overlooking Jiuhua.
Tianhe Gualv water, show nine hibiscus.
I want a wave, the phase from the persons who may be.
king host, this lying pine.
Sands.
twist off bottles Tim Jiandi month strike smudging bowl to wash in the pool.
good to not have to frequent tears, accompanied by the monk was hazy.
from the artistic, aesthetic height of elucidation of the natural landscape the impact of landscape on human
pastoral poetry, painting, music and Buddhist self-cultivation
create an atmosphere of leisure: your unique rational use of resources are you?
broaden the product extension, the development of self-cultivation holiday
to develop in the mountains around the spa, gym, cycling, hiking and other leisure travel style.
Third, from the unique characteristics of the Chi Heng COMPASSION integrated marketing
begin marketing the short explanation is:
found demand has not been met and to meet it. your success others have not followed the dry matter of dry successful, but have only found people want to buy something you can sell.
marketing goal is to make selling superfluous m If you really can find and do not meet the needs of the work to meet the demand, you do not have too much up and down in the sales effort. (USA) Milton. Kotler
strategy to seek attention from a distance, sub-offices are located, increase the tension and the effective capacity
tactical start from their own area, enrich and perfect product content:
a seat very unique style vegetarian dinner
a Sin Yun Buddha's Light wind
a stylish cabaret Historical and Cultural Museum
elegant set of road signs in culture and a strong system of low layers of
forward a number of viewing distance mountain school of the various pavilions
Xi Yuan Buddhist mountain atmosphere of hospitality goodness < br> round leisure recreation fitness self-cultivation area
a creative proposal:
published four Foshan China clearance Wendie Dachaoshan (tourist visa)
About four images
four four Buddha four Foji
four famous poem seal quartet of four four ethereal painting
proposed two ideas:
establishment of China's four famous Buddhist site in Mt
and marketing of tourism resources network is very suitable for use creative language to express
Recommendation III:
establish the Commonwealth of China's four Buddhist
key marketing blitz Chinese Cultural Circle United States tourism market
exhibition sales, the main Japanese Korean market, taking into account European and American mainstream market
creative Recommendation IV:
establishment of China's four famous Buddhist mountains
Collection offers a variety of tourist routes, multiple entry of the line combination.
creative suggestions Five:
in the major Buddhist suitable sites for the establishment of famous mountains introduced three other facilities, Pictures, and truly promote each other.
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